Transform through innovation
A recurring theme for many organizations as they sought to navigate their way through the pandemic was how to ensure their customers’ needs and requirements were met.
Yet equally as, if not more important, was how to reach new audiences and exploit technology to reach new audiences and open up new revenue streams in light of the ongoing restrictions.
It's no different for A.S.O. – who own and design top international sporting events around the world. They must continually innovate their organization and bring about opportunities as part of delivering the world’s largest connected stadium. Technology is vital in being able to help A.S.O. tackle the challenges brought on by the pandemic. Organizational and technological innovation needs to be accelerated with the same speed that fans and employees expect from their mobile and cloud-based applications.
Technology is vital in being able to help A.S.O. tackle the challenges brought on by the pandemic.
We’re helping to elevate the role technology plays across the organization, building flexibility into systems and architectures and using platforms, reusable components and APIs to ensure bold strategic initiatives are possible and will support what needs to be a highly agile business.
Implementing proactive strategies also enables adaptability. It’s about understanding how to triangulate new technologies, market changes and organizational capabilities and then facilitate the right conversations to bring about fast, effective change in response to fan needs. We enable this for A.S.O. through our ability to digitize the entire Tour de France event; a critical requirement given the volatile nature of change that occurs within the race.
In providing event insights, rich analytics and intelligent digital solutions we enable quicker, more informed decisions to be made. For example, as happens in business across the globe, changes occur without warning, which in A.S.O.’s case could be mid-race. Our ability to provide real-time information around severe weather means information gets into the hands of those who need it. This ensures the safety and integrity of the Tour de France and ultimately enables a more seamless experience for those at the event.That integrity is paramount as part of making the Tour de France is COVID-19 safe. Senior leaders across global organizations are considering how to bring back their people into a safe work environment. It’s a challenge we solved at NTT as part of moving to a digital workplace model where everything is virtualized and global.
The world has changed significantly recently, meaning organizations have been forced to adopt proactive strategies to anticipate disruption.
Our own workforce uses wayfinding technology to guide them via the safest, most efficient route to a pre-booked desk. At the Tour de France, we’ve deployed crowd monitoring applications for organizers to monitor the volume of fans in any given location. But more importantly, so fans can enjoy live sport safely.
The world has changed significantly recently, meaning organizations have been forced to adopt proactive strategies to anticipate disruption. There is no steady state for the foreseeable future. For A.S.O and the Tour de France this is also true, which means transforming the business of cycling through innovation to adapt and grow with change.
Our ability to provide real-time information around severe weather means information gets into the hands of those who need it.
Tour de France Femmes avec Zwift
World's greatest women cyclists and data analytics. iNTTerconnected.
The inaugural Tour de France Femmes avec Zwift will start on the Champs-Élysées on 24th July, prior to the conclusion of the men’s race. The race will feature 22 teams of six riders and will conclude on 31st July 2022. The event adopts the same codes, values, and symbols as the men’s race; helping to encourage diversity and equality within the sport.
As the event’s official technology partner, we will work with A.S.O. to implement a technology roadmap to provide a rich digital experience for fans. This will include Race Center, which brings together social media, and commentary and LeTourData, which will provide fans with data-driven insights and AI predictions across Twitter, Instagram, and TV broadcast to bring them closer to the action. And, together, we'll build a technology roadmap that'll bring never before seen innovation to the sport to truly uplift the profiles of the teams and athletes that make up the women's pro peloton.
We’re incredibly proud to be part of this historic event and to be supporting A.S.O in championing inclusivity and grassroots cycling. The launch of this race will have a significant impact on diversity in cycling and will go a long way in encouraging more women to get involved with the sport. Our technology will help to lift the profile of the women’s race and bring its passionate fans closer to the action. We celebrate this step towards a more inclusive and diverse sport.
Marilyn Chaplin, Chief Human Resources and Sustainability Officer